460%
LinkedIn audience growth for one executive client
Top 2%
LinkedIn engagement worldwide for a Fortune 100 exec
15M+
20 years
Annual views on executive content I built at Microsoft
Writing for Microsoft, GitHub, Qualtrics, Intel, Samsung, and more.
THE PROBLEM
You know LinkedIn matters.
You just never have time.
You have the expertise, the perspective, and you have insight that the industry and your customers value. But you also have a business to run, plus a million other things.
While you're busy, your peers and competitors are showing up consistently, posting regularly, building credibility, and catching the attention of the audience you should already own. LinkedIn is the highest-ROI platform for executive visibility, and the difference between a thriving professional brand and one that's still invisible is entirely a matter of consistency, quality, and craf
That's the gap I close.
THE PROCESS
How It Works
01
Discovery Call
We spend half an hour talking about what you need, what you want to say, your audience, and what you want to be known for. No pitch, no pressure — it's just an honest conversation about whether this is a great fit and what we can do next
04
Discovery Call
You post the content, or I can handle the scheduling. Over time, your presence builds and your audience grows. What you're looking for is inbound interest from exactly the people you want to reach.
02
Voice Calibration
I learn how you think, talk, and dial in how to ensure you always sound equal parts brilliant and authentic. An onboarding questionnaire and a formal kickoff call give me everything I need.
03
Weekly Content
You receive a week's worth of posts at a time, in a shared document you can review and lightly edit. Some clients like to make small tweaks, some don't touch them at all.
BEYOND LINKEDIN
Other Services
LinkedIn ghostwriting is what most clients come for first — but the work often grows from there.
Website Content
Optimize and refine the way your site tells your story, highlights what you do, and showcases what makes your organization special.
Sales Material
Create case studies, FAQs, and presentations that empower your sales force, and create the training material that will make their next customer meeting a success.
Strategy Development
If you already have a great product, story, or idea — now's the time to turn that vision into a strategic, step-by-step plan.
External Communications
Make sure the next email you send to customers, investors, or influencers hits all the right notes, tells the whole story, and puts you in the best possible position.
Keynotes
No matter what kind of event you're speaking at next, show up with the best possible story, a message that sticks, and a great looking presentation.
Brand Messaging & Positioning
Develop the core messaging architecture your whole organization can rally around — value propositions, taglines, and the "why us" story that makes everything else easier to write.
Internal Communications
All-hands messages, leadership announcements, change management communications. The words your team hears from you matter just as much as the ones your customers do.
Webinars
Organize, write, and deliver a webinar that shows your audience exactly what you offer, why your customers love it, and how to start working with you.
Press Releases & Media Copy
Executive statements, product launch releases, and media pitches written to get attention and tell your story on your terms.
SELECTED WORK
20 Years of Work That Moved Markets
A few highlights of campaigns, platforms, and content programs I built for Microsoft, GitHub, Qualtrics, and others.
Microsoft — M365
The Shiproom
15M+ views/yr · 86% lead cost reduction
GitHub
The Zapotec Documentary
Human-first enterprise storytelling
GitHub
How GitHub Uses GitHub to Build GitHub
Enterprise objection-handling
Qualtrics
The Irreverent Series
Branded entertainment · customer-centric
M365 Security Training
Microsoft — M365
Mandatory viewing for 45,000 sales reps
GitHub
"What Is..." — The Social Series
1M+ views · Data-driven from audience telemetry
Microsoft
The Aston Martin Keynote
Start your keynote at maximum energy
Microsoft
Tough Call: C-Level EI Series
Executive reputation · widely circulated
GitHub
GitHub for Leaders
7% CTR among CIO/CTO audience · 2.5× benchmarks
WORKING TOGETHER
Choose Your Level of Support
Every engagement starts with a deep-dive conversation about your goals, your
audience, and what success looks like. Then I get to work.
The Essentials
$3,000
/month
A consistent, credible LinkedIn presence — without the time investment.
4 LinkedIn posts per week (16/month), fully written and ready to publish
Weekly 30-minute strategy call
Content themes and calendar built around your goals
Voice calibration and ongoing refinement
Not sure which tier fits? We'll figure that out on the discovery call. All engagements can start with a paid two-week trial.
The Builder
$5,000
For executives actively building a thought leadership platform.
/month
5 LinkedIn posts per week (20/month)
1 long-form piece per month (newsletter, article, or op-ed)
Weekly 60-minute strategy session
Quarterly content performance review and strategy refresh
Profile optimization review
The Platform
$8,000
/month
Comprehensive executive voice-building for high-stakes moments.
Daily LinkedIn presence (5-7 posts/week)
2 long-form pieces per month
Bi-weekly strategy sessions
External placement ghostwriting (Forbes, HBR, bylines)
Voice calibration and ongoing refinement
ABOUT
Built on 20 Years of
Doing This at the Highest Level
My name is Ben Hawken, and I've spent my career building the communications strategies, executive narratives, and content platforms for some of the most influential technology companies in the world. I was a Communications Director at Microsoft for 11 years, I led creative marketing efforts for GitHub's AI tools, and I built Qualtrics Studios from scratch.
Along the way, I've ghostwritten for senior executives leading companies and products you use everyday — blog posts, keynotes, whitepapers, and the LinkedIn presence that earned Top 2% engagement worldwide.
Now I do that same work directly for founders and executives who want a trusted communications partner supporting everything they do. If you want to talk about how we can work together, I'd love to talk.
GET STARTED
Let's talk about how to
make this great
A 30-minute call is all it takes to figure out whether this is the right fit. No pitch, no hard close — just a real conversation about your goals and what it would take to get there.
Or email directly: ben@fractalcomms.com